Showing posts with label classified ads. Show all posts
Showing posts with label classified ads. Show all posts

Saturday, April 12, 2008

Craigslist Costs Newspapers Millions in Classified Ad Revenue

A new report says online classifieds site Craigslist cost newspapers in the San Francisco Bay area $50 million to $65 million in employment advertising revenue.

Craigslist has also cost the newspapers “untold millions” more in merchandise and real estate advertising and damaged other traditional classified advertising businesses, according to the report published by Classified Intelligence LLC. The company is a consultant to media companies, dot-coms, yellow page publishers and broadcasters to help develop successful interactive classified advertising services.

Classified Intelligence says its 57-page report, “Competing with Craig: Strategies and tactics for battling Craigslist and its counterparts,” is designed to help all classified advertising publishers develop more effective products for auto, employment, real estate and merchandise advertising.

“Craigslist has created an extremely important and valuable marketplace, and perfectly illustrates the changing nature of the classified advertising industry,” said Peter M. Zollman, founding principal of Classified Intelligence. “All classified advertising companies should learn from Craigslist and its founder, Craig Newmark, about effectively serving their audiences.”

eBay owns a 25 percent stake in Craigslist.

According to Classified Intelligence, classified advertising represents a $28 billion to $30 billion business in the United States, including $16 billion in daily newspapers, and an estimated $100 billion business internationally.

A free preview is available online, the full report costs $250.

Source: http://www.auctionbytes.com/cab/abn/y04/m12/i28/s02

Friday, April 11, 2008

The Buzz on Free Internet Classified Ads Explained

The classified ads page in every newspaper serves as two things. First, it helps businesses reach consumers who may want to buy services or products from them. Second, it allows consumers to find the best deals around the surrounding community.

But free classified ads were rather unheard of before the buzz that was created with the invention of the Internet. Now businesses can reach their targeted audiences just like before- only with a global reach and without the cost.

How Free Classified Ads Work:

But newspapers had good reason to charge for ads- it kept them in business! So how, then, do legitimate free classified ads website stay in business?

The answer is simple: they may not make money from classified ad listings, but they still have advertisements from other sources. This helps them finance fees associated with creating a free classified ads resource, while still being able to offer the same functionality and value that newspapers provide.

Often times, the ads are contextual- meaning that they are targeted to what you are trying to find. In that case, you are not only getting another source of possible options as a consumer, but supporting one of the best things to hit the classified ads market in years.

How Businesses Extend Their Reach With Classifieds

Free classified ads let businesses advertise without losing any capital- meaning there is literally nothing to lose. But on the contrary, businesses have more of a reason to opt for free classified ads over conventional paid methods: a global reach.

Because the Internet is accessible by all areas of the world, the customer base is exponentially increased. This is in comparison to newspapers that only go out to a specific area. Given, this only works for services and products that can be shipped nationwide or worldwide. You certainly wouldn”t want to advertise a local sale on peanuts to consumers halfway across the world!

How Consumers Benefits From Free Classifieds

Not all the benefit is given to businesses in the scenario. Consumers, too, get a large benefit from viewing free classified ads over the Internet as opposed to physical and local sources.

First, the cost of newspapers means that consumers are actually paying to see classifieds, in most cases. This doesn”t always amount to much, but it is indeed enough to deter a consumer from paying unnecessary money for something that can be had for free.

Next, consumers get classified ads based on their local region, and regions that exist outside of it. If one is looking for a car, for example, it isn”t uncommon to travel outside one’’s county or region in order to get a good deal. Newspapers and local resources don”t always list classifies from other regions, so consumers could be missing out on good deals.

Final Thoughts of Free Classified Ads

Free classified ads are still going strong, thanks to the benefit given to both consumers and businesses. They serve as a media outlet for businesses, while catering to the needs of consumers. Best of all, they are completely free- meaning no printing or newspaper fees are necessary for either group.

Free classified ads aren”t always regulated, so be sure to find a legitimate source for your free classified listings. After all, the Internet isn”t always a safe place- but there are indeed resources that help keep consumers safe from shady business advertisements. In any event, use common sense and enjoy the cost-free methods of getting connected to your community!

Free Classifieds Resource Drives Massive Traffic To Websites

( http://WebCosmo.com ) A new resource that offers free classified ads to both businesses and consumers has opened its doors to all Internet users around the world.

The revolution of the Internet brought change in the classified ads market. Drastic changes that have been brought about from resources such as leading free classified ads resource WebCosmo.com have been made. Most notably, classified ads are now completely free.

But the switch from paid classifieds to free classifieds isn’t the biggest benefit WebCosmo.com brings to the consumer ad market. Intuitive searches and directories outline different regions and categories in which consumers and businesses alike can find or post classified ads.

The website states, Currently serving more than 40 countries, WebCosmo.com expects to serve more countries in future. Clearly, the global reach of businesses and the choices brought to consumers has been exponentially compounded.

WebCosmo.com has essentially crashed the online classified ads market, in the sense that competitors that charge fees for the same service have now been dwindling. WebCosmo.com boasts a large surge in classifieds due to their surplus of signups each day. This has made WebCosmo.com a leader in not only the classified ads market, but the newer free classified ads market as well.

About www.WebCosmo.com
WebCosmo.com was created in response to the fact that classified ad services were charging fees for a service that should be free. Other services only applied to certain cities or locations, which does little good for consumers or businesses that want to extend their reach.

WebCosmo.com fixed the shortcomings of other classified ad services by creating a free resource that spans multiple countries all around the world. The result has been dramatic; now it seems every business and consumer on the Internet that frequents classified ad services have left their resources for the new free resource we all share in WebCosmo.com.